We are now Climate Neutral Certified.

That's great!...but what does it mean to be Climate Neutral?

It means that every carbon emission caused by our brand, from the time a product is manufactured until it reaches your hands, is accurately measured and offset annually.
As a FMCG manufacturer, we are aware of the impact we have on the planet, and we are committed to finding new ways to permanently reduce it.

Unity is strength

We believe in the power of collaboration and understand that the path to sustainability is a collective one. We knew we couldn't do it alone, and to make sure we were on the right track, we sought guidance from an impartial third party: The Climate Change Project, a non-profit organization dedicated to accelerating the transition to carbon neutrality for brands like ours, in a simple and accessible way through a three-step program:

Measurement: What you don't measure, you don't improve. 

The first step involves publicly measuring emissions in all our activities, whether during the manufacture of products, the travel of our teams, the international transport of goods or at any other stage. All this translated to a footprint of 82 tCO2e (tons of carbon dioxide equivalent) in 2022, the equivalent of driving an average car for 190,700km.

Compensation: Don't leave your footprint

Once we are clear about the impact of our actions, we are ready to take action. Carbon offsetting involves supporting projects that seek to avoid carbon emissions through renewable energy sources, as well as to remove and store carbon from the atmosphere by planting trees, protecting forests, or preserving coral reefs. In our case, we have chosen to support a variety of projects that we consider strategic both for the health of our planet in general and for the communities and regions that are most affected by our activities.

• Envira Amazonia Project: The conservation of more than 39,000 hectares of tropical forest in the Brazilian Amazon brings benefits to local communities, promotes biodiversity in the region and contributes to the overall health of our planet. This project protects native forests and allows the regeneration of those that have been degraded, while significantly improving the quality of life of the local community.
• Pacajai REDD+ Forest Protection Project: For over forty years, this project has managed these lands as a "private conservation reserve", preventing and controlling illegal activities such as logging, illegal land occupation and attempts to create pastures for the cattle industry.
• Hebei Waste to Energy Project: With an exponential increase year after year China faces a monumental waste management challenge. Landfills generate large amounts of toxic gases, which are released into the atmosphere. This project aims to capture the harmful methane released and turn it into a valuable source of renewable electricity.
• Manantiales Behr Wind Farm: As a gesture of gratitude to the community where we were born, we collaborate in a renewable energy project in the Patagonian region of Argentina. Through a windmill farm, wind energy is transformed into electrical energy, contributing to the sustainable development of the region.

Reduction: Long-term commitment

Last but not least is our action plan. We know that measuring and offsetting our footprint is only the first step; the real challenge lies in reducing the impact we generate. From the beginning, our top priority has been to be a low-impact brand, and backed by a philosophy of continuous improvement, we are committed to constantly looking for ways to improve.