We are now Climate Neutral Certified.
Yeah! We are proud to be officially certified Climate Neutral ™ .
It is undeniable that the world faces a growing demand for electronic products, and unfortunately, this translates into an alarming increase in electronic waste (E-Waste), which contributes to the increase in the average temperatures of the Earth and the level of our oceans.
Since the beginning, we have focused on creating high-quality, planet-friendly electronic devices that improve people's lives without compromising their future. Achieving this certification in such a short time marks a milestone in our history and allows us to carry the Climate Neutral label with honor, because although we do not like to put labels, this is one that is worth it.
That's great!...but what does it mean to be Climate Neutral?
It means that every carbon emission caused by our brand, from when a product is manufactured, until it reaches your hands, is accurately measured and offset annually.
As manufacturers of consumer goods, we are aware of the impact we have on the planet, and we are committed to finding new ways to permanently reduce it.
Union make force
We believe in the power of collaboration and understand that the path to sustainability is collective. We knew we couldn't do it by ourselves, and to ensure we stayed on the right path, we sought guidance from an impartial third party: The Climate Change Project , a nonprofit dedicated to accelerating the transition to carbon neutrality for brands like ours, in a simple and accessible way through a three-step program:
Measurement: What is not measured cannot be improved.
The first step involves publicly measuring emissions in all our activities, whether during the manufacturing of products, the travel of our teams, the international transportation of merchandise or at any other stage. All of this translated into a footprint of 82 tCO2e (tons of carbon dioxide equivalent) in 2022, the equivalent of driving an average car for 190,700km.
Compensation: Don't leave your mark
Once we have clarity about the impact of our actions, we are ready to take action. Carbon offsetting involves supporting projects that seek to avoid carbon emissions through renewable energy sources, as well as removing and storing carbon from the atmosphere by planting trees, protecting forests or preserving coral reefs. In our case, we have chosen to support a variety of projects that we consider strategic both for the health of our planet in general and for the communities and regions that are most affected by our activities.
- Envira Amazonia Project: The conservation of more than 39,000 hectares of tropical forest in the Brazilian Amazon provides benefits to local communities, promotes biodiversity in the region and contributes to the health of our planet in general. This project protects native forests and allows the regeneration of those that have been degraded, while significantly improving the quality of life of the local community.
- Pacajai REDD+ Forest Protection Project: For more than forty years, this project has managed these lands as a "private conservation reserve", preventing and controlling illegal activities such as logging, illegal land occupation and attempts to create grasslands for livestock industry.
- Hebei Waste to Energy Project: With an exponential increase year after year, China faces a monumental challenge in terms of waste management. Landfills generate large quantities of toxic gases, which are released into the atmosphere. This project aims to capture the harmful methane released and convert it into a valuable source of renewable electricity.
- Behr Manantiales Wind Farm: As a gesture of gratitude to the community where we were born, we collaborate on a renewable energy project in the Patagonian region of Argentina. Through a windmill farm, wind energy is transformed into electrical energy, contributing to the sustainable development of the region.
Reduction: Long-term commitment
Last but not least is our action plan. We know that measuring and offsetting our footprint is only the first step; The real challenge lies in reducing the impact we generate. From the beginning, our top priority has been to be a low-impact brand, and backed by the philosophy of continuous improvement, we are committed to constantly looking for ways to improve.